Around the world gift-giving traditions vary on special occasions of all kinds. Who gives gifts to whom? When? How should a gift be wrapped - or not? How much should you spend? Can you open gifts immediately, or not?
Let's compare a few European countries with each other - and with the USA.
Thank you to ICES exchange students from France, Germany, Poland, Italy and Spain for bringing our European gift-giving research to life. We love your stories, personal experiences - and advice. Please keep sharing!
First things first: when are gifts risky business? In the USA we would think first before giving a lavish gift to a teacher or civil servant. The same goes in Europe, but there are other taboos to keep in mind as well...
Here are just a few examples:
European gift-giving taboos - like those around the world - make for fun conversations, but dismal disasters. There can only be one takeaway in this category: do your homework before giving gifts in Europe (or anywhere in the world), and take advantage of cultural exchanges to talk about this intriguing topic.
Now, let's learn more about diversity in generosity!
Before we dive into nitty gritty gift culture in Europe vs. USA, let’s start with the package.
One of the first things I noticed as an American living in Spain was that gifts are usually not quite as "decked out" as I was used to in the USA. Often a simple gift bag or modest - almost unassuming - wrapping paper will do.
And in France? “Gifts are wrapped in a really simple way. We put a little card to say who it is from, but that’s it,” explains French student Ema on exchange in Washington State this year. Her compatriot Domitille in neighboring Oregon agrees. “We wrap our gifts with wrapping paper, nothing fancy, and sometimes ribbons.” Simple, but elegant, to be sure.
Bottom line: gift wrap in Europe is often low key compared to American packages decked out in bright papers with ribbons, decorations, balloons and more. Why might that be?
Just one more opportunity to explore different cultures...
ICES students from across Europe generally agreed on many appropriate occasions to give gifts: Christmas, birthdays, weddings, births, graduation, retirement, Mother’s Day, Father’s Day, Valentine’s Day... Quite similar to the USA, it would seem.
However, there are differences. And Europeans do not always share the same traditions for each gift-giving occasion. Just take Christmas for example. Depending on where you are in Europe, you (or your children, perhaps) could receive gifts on the following dates:
And with so many different dates for gift-giving at Christmas, it’s best we take a closer look at which countries are giving gifts on which days of this important holiday season…
Just like in the USA, all across Europe, Christmas Eve and Christmas Day tend to be the center of gift-giving. But there are some important exceptions.
Saint Nicholas Day
Which European countries give children gifts on December 5th or 6th, Saint Nicholas Day? Belgium, France, Holland, Hungary, Luxembourg, Slovenia, and some parts of Italy and Germany. Elsewhere in Europe this Saint might be honoured in other ways.
Saint Basil’s Day
Did you know that in Greece people give Christmas gifts on January 1st, Saint Basil's Day? This is an elaborate Eastern Orthodox Christian holiday filled with traditions designed to bring good luck in the new year.
Epiphany
Ever imagine that in Spain, Christmas gift giving is a bit controversial? Many defend January 6th - the Epiphany - or Wisemen's Day as the proper, traditional day for giving Christmas gifts. However, Santa's fans are growing every year. Today, many families do a few gifts on Christmas Eve or Day (or both) - and then wait for the Wisemen to arrive from the East with more!
Compared to Europeans, people in the USA generally give - and get - a lot more gifts at Christmas (and on birthdays, perhaps), even though so many families and friends are "slimming down" by drawing names. In Europe, there is a general tendency towards less gifts and more food and traditions.
Four of our European students shared their experiences from Christmas back home...
“I usually get one gift from my sister, one from my parents, and one from my friends (they draw names)," reports Martina, an Italian student on exchange in Texas.
Ema usually receives around 4 gifts. On the other hand, her compatriot, Domitille looks forward to one big gift. “I usually receive multiple little gifts, and a big gift, like a phone, or a laptop,” she recalls as she prepares for her first Christmas in the USA.
“I receive presents three times at Christmas because we celebrate multiple traditions,” says Ariadna from Catalonia. (Note: in my experience living in Spain, the overall number of gifts can be similar to France, Italy and other European countries.)
How many gifts are normal for a Christmas celebration? Ask the Europeans in your life and explore different formulas for gift-giving.
European culture can be deceiving for US Americans: we share so many things that it's easy to assume we do things in exactly the same way. Let's activate our curiosity by considering some differences in Europe:
It's quite common to give money instead of actual gifts in Germany, France, Italy and Spain - according to this year's ICES exchange students. Gifts can be an option, and in Germany, for example, exchange student Juliana explains that some people create a website with a gift list.
Bottom line? Consider consulting native guides before bringing an actual gift to a wedding in any European country...
Just like in the USA, birthdays are an important gift-giving occasion. In countries across Europe, birthdays are celebrated with family, friends - and, of course - gifts.
Let's remember the German taboo that prohibits giving gifts before a baby is born. New babies generate gifts in European countries, but American-style baby showers are just that: American. In Spain, gifts also tend to come after the birth. And traditional favorites are handmade sweaters/blankets and hand embroidered bibs.
As we move through Europe it's a good idea to be on the lookout for other gift-giving occasions that might be less common - or non-existent - in the USA. For example...
In some parts of Europe people celebrate their Saint Day - or "Name Day". This is the case in Spain, and as Ariadna from Catalonia explains, "We receive small presents (books, for example) for our Saint Day. For example if your name is Mary, your saint is going to be the they of the Virgin Mary."
In Scotland, December 31st is known as Hogmanay and requires people to visit one another and step over the threshold into the home with gifts (traditionally food) for good luck.
This is actually the Epiphany (January 6), but as Martina from Italy explains, an old hag, known as Befana, slips into homes at night to leave children gifts - or lumps of coal (if they were bad).
"April 23, is the love day in Catalonia," says Ariadna, who is sharing her culture with a host family in Oregon this year. "Women receive a book and a rose. Men just get a book. You usually receive roses from men in your family or boys who like you."
In every country, around the world, people grapple with The Question: "What should we give?" The answer is personal, but does culture play a role? Let's see. We asked our exchange students to recall a favorite gift:
In cultures around the world, people value carefully chosen, thoughtful gifts that have special meaning. But there are national trends too:
Gift-giving customs are a source of endless conversations - and that is what cultural exchange is all about!
Be advised that gift-giving is a perfect opportunity to give and receive culture shocks too. What? These can be gifts that make sense in one culture, but not another. For example, most Americans relish the thought of a box of Belgian chocolates, but not everyone in the USA is prepared to savor the strongest aged cheeses from countries like Denmark, France or Spain...
And there are shocking gift-giving traditions to be explored as well. Here are just two examples from Spain and Germany:
This is a rather shocking tradition to outsiders. We'll let Ana from Catalonia explain, “On Christmas Eve, we celebrate the "Tió". This is a “gift-giving log” that has to be “fed” until Christmas Eve.” Then, the whole extended family meets to sing carols and hit the log with a stick until it “poops” presents, traditionally, honey, nuts and desserts like turron. Nowadays, the log also produces everything from toys to electronic devices, according to Ana.
According to Liliana from Germany, this is a fact - at least in her town. "On your 16th birthday, your friends are allowed to pour flour over your head before school. Then you have to go to school completely white." The gift of an unforgettable experience?
Giving and receiving gifts (reciprocity) appears to be a universal human activity, but in every culture, people have different ways of doing it. Europe is a fun place to begin exploring cultural differences. And just think: despite the many historical ties we share, there's still so much to learn.
But what about the rest of the world? Who are the foreigners in your life? What countries are they from? What would you love to know about their gift-giving cultures?
Why not just ask? Get the gift of cultural diversity: new ideas that enrich your life!